“You guys are some of the most creative thinkers in the industry. The Mat and the Serene make “small but meaningful improvements”. But that word “small” vs the word “meaningful”, lets cogitate in that a bit. It’s like a round house kick when you learn to properly turn your hip – that’s small, but results in being able to knock a sucker out or pulverize their leg and end the fight. Or that small paycheck bonus that sends you in a life -changing trip to Thailand, or the wife that finally gets a small job but now you can retire 5 years early. Or when you learn to properly use acid when you’re cooking and flavoring to taste- it’s just a squeeze of lemon or a cap full of vinegar, but it transforms the dish into something merely good into something completely phenomenal.”